As part of our 60TH Anniversary here at Sturbridge Yankee Workshop, we are taking a look back at the history of our company. We’ll share past products and catalogs that have helped to shape who we are as a business today. One individual who has been with us throughout it all, is none other than SILAS.
Perhaps you recognize the side profile of this colonial man from our catalogs, order forms, packaging and/or signage? If not, we are pleased to introduce him to you now.
Silas, is the icon of a blacksmith who has represented Sturbridge since 1953. Pictured here to the left is the sign outside of our building, here in Portland, ME. Silas adorns the top of this sign, wearing period clothing with a wrought iron forge in one hand and a hammer in the other; traditional blacksmith tools.
A blacksmith was a respected trade in Early American New England. Forging or welding iron metal together, was ideal for producing durable and quality goods that would withstand the test of time. The appreciation for American craftsmanship and traditional goods, is a quality garnered amongst our products still today.
Roots in 1953
Silas has gone through many transformations over the years, but here he is in his most classic form, on our very first catalog cover. You’ll note that the iron forge he holds, actually reads our initials: SYW
Silas through the Years
Here we get a better look at the detail of this man on a 1975 catalog cover. Adding a little color to his design, he wears a red waist coat with white shirt and cravet (the ruffled neck cloth). Silas also wears traditional black breeches or trousers, a 17th century hat, and low heeled shoes to complete his look.
Silas in Portland, ME
We are proud to have Silas as a representation of who we are as a company, to customers both locally and internationally. If you happen to be driving on I-95 northbound in Portland…keep your eye out for SYW on your right. Here, Silas proudly decorates the outside of our warehouse and office building.